eCommerce Website Design
Eternity Jewellery
About the Project
Eternity Jewellery was established in 2006 in Greystones, Wicklow. The team at Eternity offer professional & friendly service that brings their customers in from far and wide. When it comes to selecting the ideal engagement ring, Eternity jewellery understand how crucial it may be to choose the perfect ring. Eternity Jewellery is well known for carrying a variety of high-quality fine jewellery and alongside fashion jewellery and they wanted to reach more customers. They came to us to grow their brand, online presence and to build a new website with new brand colours to take their brand further. They wanted to expand their customer base and came to us to help them do that.
Discipline
eCommerce website design, graphic design & web design
Industry
Jewellery
Challenges
The first challenge we encountered was to build the brand identity for eternity jewellery we wanted to give their website a darker theme to convey a sense of elegance and timeless beauty to their new website. We initially designed Eternity Jewellery’s website by developing a variety of styles until one was selected that best represented the brand and then we constructed the brand identity/other pages around these colours. We used the gold to reflect the sense of beauty and the gold used in each ring. We used images of rare stones, vectors of diamonds and rings in the background to add more detail to the site. This also represented the amount of detail that goes into each ring done by the team at Eternity.
Results
The final result was a fully responsive designed e-commerce site that grow Eternity’s online presence. The client was delighted with the final product and felt represented his business. We worked with Eternity throughout this project and involved them in all major design decisions to build the site that best suited them. We also trained them on how to use the e-commerce site and on how everything worked. After launch, the site gave Eternity Jewellery a platform to grow as a business, establish their brand further and reach new clients & customers all over Ireland.
