Branding & Website Design
Hazel Peters Music
About the Project
Hazel has many years experience, from singing in the most intimate settings to large venues. She has performed for all occasions including corporate events and ceremonies.
Hazel came to us to grow her brand, online presence and to build a new website with new brand colours to reach new clients & further her music singing career. We collaborated with Hazel to create a brand identity that was tailored to her needs. We chose the color palette and created the brand around the logo and colors until we found one that best fit Hazel. We wanted to portray a tenacity, elegance & grace to this site, to portray who Hazel is as a professional singer.
Discipline
eCommerce website design, graphic design & web design
Industry
Music
Challenges
When it came to designing Hazel’s website, the challenge was to establish a brand identity, create a fully responsive site for desktop, tablet, and mobile, and employ optimal SEO strategies. The first problem we faced was creating Hazel’s brand identity. We wanted her website to have a darker theme to express a sense of smokiness, elegance, and class that you would expect from a vocalist at a gig. We started by creating a variety of styles for Hazel Peter’s website until one that best represented the brand was chosen, and then we built the brand identity and other pages around those colours. The colour red was chosen to represent Hazel’s tenacity and commitment for her work. We generated wireframes and content plans for each page on Hazel’s website once the brand identity was determined.
Results
The end result was a beautifully designed, fully responsive bespoke website that helped a small business get off the ground. We developed a great relationship with Hazel and included her in the development of her website. This project’s success was due to our ability to form a good relationship with our client and understand their website requirements. The end product was an websitesite that promted Hazel’s music and allowing people to easily book her for gigs. Following its debut, the site provided Hazel with a platform to expand her business, strengthen her brand, and reach out to new clients and customers across Ireland.
