Logo, Branding & eCommerce Website Design
Manycures & Makeup
About the Project
Jemma is a beauty and nail specialist working in Dublin City. Jemma’s focus has always been her clients which lead her to create her mobile beauty business. Her concept is to put the customer back in the center of care by bringing luxury, high-end treatments out of the salon and bringing them to clients as they unwind and rest at home.
For this project we designed a bespoke website for Jemma that was fully responsive and integrated with e-commerce. We also designed a new logo, brand identity & graphics for Jemma to establish her new mobile beauty business brand.
Discipline
eCommerce website design, Branding, graphic design & web design
Industry
Beauty
Main Logo
Brand Mark
Represents sophistication & elegance
Reflects Elegance style & class
Symbolizes trust & inspiration
Background colour for high contrast
Challenges
The challenge encounter when creating this site and brand Identity for Manycures and Makeup was first choosing which colours would best reflect the brand. We chose dark navy, blues & peachy colours to reflect sophistication & elegance. We wanted to reflect what Jemma and Manycures & Makeup represents which is a high-quality, elegant Beauty Therapist brand. Jemma’s site also gave her customers the option to purchase gift cards as presents to give. Another challenge encounter was building Jemma’s e-commerce shop that stocked all her beauty essentials & creating the pages that advertised all of Emma’s services.
Results
The end product of this project was a beautifully designed bespoke website that was fully responsive that established a growing small business. After launching, we had established Manycures and Makeups as a brand, e-commerce site and gave them a brand identity. This gave Jemma the chance to expand her business by reaching new clients for her beauty therapy and customers to buy from her beauty essentials e-commerce store online. Growing the business and brand was important to Jemma and we involved her in design decisions to tailor the brand to what she felt best repersented her business. Jemma was delighted with her new brand and website.
