Branding
New Faces
About the Project
New Faces is in business since 1975 and is one of the leading salons in skincare in the North East of Ireland. They have been awarded Guinot “Crown Salon” for 18 consecutive years and in 2018 received “Crown Elite” status which places us in the top 20 Guinot Salons in the UK and Ireland. New Faces wanted branding that symbolises their standards of excellence.
Discipline
Graphic Design, Branding
Industry
Beauty Clinic
Above is the previous logo of the New Faces beauty clinic, originally designed in the 1970s. The owner wanted a more elegant, tranquil and modern look while incorporating the face shape to reflect the clinic’s long-established brand, reputation and quality.
Main Logo
Simplified Main Logo
Social Media Sub-Mark
Social Media Sub-Mark Alt
Alt Branding: Stickers, Posts etc.
Alt Branding: Stickers, Posts etc.
Challenges
The challenge here was to integrate elements of New Face’s previous branding in order to carry feelings of trust, prestige and quality while creating a look that reflected elegance, class and the natural treatments employeed by the salon.
Results
The end product of this project was a beautifully designed logo and collateral. The delivered branding pack included the logo, submarks, stickers, appointment cards, gift cards, a brochure, front of shop display and a tote bag.
