New Faces

About the Project

New Faces is in business since 1975 and is one of the leading salons in skincare in the North East of Ireland. They have been awarded Guinot “Crown Salon” for 18 consecutive years and in 2018 received “Crown Elite” status which places us in the top 20 Guinot Salons in the UK and Ireland. New Faces wanted branding that symbolises their standards of excellence.


Graphic Design, Branding


Beauty Clinic

Above is the previous logo of the New Faces beauty clinic, originally designed in the 1970s. The owner wanted a more elegant, tranquil and modern look while incorporating the face shape to reflect the clinic’s long-established brand, reputation and quality.

Main Logo

Simplified Main Logo

Social Media Sub-Mark

Social Media Sub-Mark Alt

Alt Branding: Stickers, Posts etc.

Alt Branding: Stickers, Posts etc.

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The challenge here was to integrate elements of New Face’s previous branding in order to carry feelings of trust, prestige and quality while creating a look that reflected elegance, class and the natural treatments employeed by the salon.

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The end product of this project was a beautifully designed logo and collateral. The delivered branding pack included the logo, submarks, stickers, appointment cards, gift cards, a brochure, front of shop display and a tote bag.

Logo Mockup for ecommerce website design
ecommerce website design mobile mockup
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More Work

True Source
Rachel Kerr
Active Academy