Branding & Website Design
Niall Brady Nutrition
About the Project
Niall holds certifications as a nutritionist, fitness instructor, spin instructor, and Pilates instructor. He needed a new website for his nutritional business, so he came to us. Niall is dedicated to teaching and empowering others to live healthier lives.
To construct a website identity and structure each web page, we started by working with Niall to create design concepts and wireframes for each page. While presenting information on all of Niall’s services, we wanted this site to have a colourful, healthy and pleasant feel to it. We used greens to convey healthiness and freshness that his brand represents.
Discipline
E-commerce website
Branding, graphic design & web design
Industry
Nutrition
Challenges
The creation of a brand identity for Niall’s Nutrition was the first hurdle in this project. We had an initial brainstorming session with Niall to come up with website concepts and plans. Bright and fresh colors were used to create the website and brand identity. To portray a sense of healthiness and freshness throughout the site, we chose bright, green colors. Niall wanted the website to advertise all his classes, programs and recipes. This involved creating a members area which was unique challenge for us as it wasn’t something we had done before.
Results
The end result was a beautifully designed, fully responsive bespoke website that assisted in the growth of a successful small business. When the site went up, Niall was able to expand his nutrition/fitness business and reach out to new clients and customers. It also grow Niall Brady Nutrition by establishing the brand and futhering his online presence. We developed a great relationship with Niall and included him in the development of his website. This website was launched with e-commerce members area which included recipes, programmes & classes for members only.
