Branding & Website Design

Pauline’s Guided Tours

About the Project

Creating a logo and website for Pauline’s Walking & Hiking Tours was a once-in-a-lifetime opportunity. Pauline specializes in environmentally safe and sustainable walking and hiking programs. Pauline has worked in the tourist sector in Ireland for over 20 years and wanted to develop a website for her business and futher her tour guiding brand.

We began by producing design concepts and wireframes for each of the pages with Pauline in order to establish a website brand and stucture each web page. We wanted this site to have a natural, earthy, and pleasant feel to it while still providing information about Pauline’s services.


E-commerce website
Branding, graphic design & web design



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The first hurdle with this project was coming up with a brand identity for Pauline’s guided tours. We sat down with Pauline for an initial brainstorming session to come up with website ideas and plans. This involved creating concepts for her logo & brand colours, we developed a variety of logo concepts for Pauline to choose from. Pauline selected the one that best represented her brand, and then we constructed the website and brand identity around the logo colours. We initially designed Pauline’s website by wireframing and planning the sitemap. We picked bright, welcoming colours to convey a sense of earthiness and nature throughout the site.

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The end product was a beautifully designed, completely responsive bespoke website that helped establish a thriving small business. Pauline was able to build her tour guide business and reach out to new clients and customers when the site was live. We built a strong relationship with Pauline and invovled her through out the creation of her site. The success of this project was due to our ability to build a strong relationship with our client and to comprehend their needs for the website.

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Our Work

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