Logo, Branding & Website Design
Rachel Kerr – Fine Art
About the Project
It was a unique experience creating branding and website for Rachel Kerr. She studied at the National College of Art and Design in Dublin but it was in her residence at Tyrone Guthrie Centre that really inspired her art style. Rachel is a well-established artist who has dedicated her life to refining her art style of natural landscape art.
We worked with Rachel to establish a brand identity which started by creating design concepts for Rachel’s logo. We used the brush stroke to represent Rachel as an artist and the green colours to convey the natural/landscape style she is known for. We wanted to portray an elegant, timeless look to the logo with earthy undertones to convey Rachel’s art style.
Branding, graphic design & web design
Represents life & the natural world
Reflects elegence style & class
Background colour for high contrast
The challenge presented to us when creating Rachel’s site was to establish a brand identity, create a fully responsive site for desktop, tablet & mobile and use best practices for SEO. The first step was establishing the colour palette, and we wanted to create fresh vibrant, earthy undertones as they best repersented Rachel as an artist. Establishing Rachel’s online e-commerce store was another challenge we faced as Rachel wanted her art to reach more people, which was an important part of her site. We kept the site elegant & sophisticated but stayed true to Rachel’s roots of natural landscape art.
The final result was a beautifully designed Bespoke website that was fully responsive that established a growing small business. We established Rachel kerr art as a brand and create a fully responsive e-commerce store on her website to sell her art. After launch, the site gave Rachel a platform to grow as an artist and reach new clients & customers. Rachel was delighted with the final result and couldn’t be happeir with her bespoke website The success of this project was down to creating a a great relationship with our client and understanding of our client’s needs.