Logo Design, Branding & Website Design
Skin Passion by Natalie
About the Project
Natalie launched Skin Passion in 2019 having worked in the industry for the 10 years, with having found a passion for healthy skin and skincare. Based in Greystones in Wicklow, Natalie has been building trust, educating her clients on better skincare and growing her business.
We met with Natalie to better understand where she wanted to take her brand and how she wanted to grow her business. We created a new logo design, brand colours and modernised Natalie’s previous website to better suit her business needs.
Discipline
E-commerce website
Branding, logo design & web design
Industry
Beauty
Behind the Logo Design
For Natalie’s logo she gave us a sketch that her friend had drawn for her. We then out lined this sketch in Illustrator and chose the colours. We chose a peach and a pink colour palette. Peach evokes a sense of warmth, joy and youthfulness. Pink as its is charming, and evokes tenderness and feminine. We wanted the logo to convey a sense of elegance & beauty while representing Natalie’s business and the beauty industry.
Challenges
The Challenge presented to us when creating Rachel’s site was to establish a brand idenity, create a fully responsive site for desktop, tablet & mobile and use best practices for SEO. The first step was establishing the colour palette, we wanted to create fresh vibrant earthy undertones. We kept the site elegant & sophisticated but stayed true to Rachel’s roots of natural landscape art.
Results
