Website Design
Stretch-n-Grow Wicklow
About the Project
Stretch-n- Grow, founded in 1992 in Texas, is the world’s largest network of children’s fitness specialists. Lisa, a fitness professional with 20 years of expertise, wanted to construct a website for her business. Our children’s sessions also include mindfulness and healthy lifestyle habits, resulting in a comprehensive approach to health and fitness.
We worked with Lisa to create a website identity, beginning with design concepts and wireframes for each page. Since Lisa mostly works with children, we wanted to give the site a lighthearted and a joyful feel.
Discipline
E-commerce website, graphic design & web design
Industry
Fitness
Challenges
The first problem with this project was coming up with a brand identity for Stretch-n- Grow. We sat down with Lisa for an initial brainstorming session to come up with website ideas and plans. Wireframes, a sitemap, and content planning for each page on Lisa’s site were all part of this process. After laying out the site’s framework, we moved on to developing the brand identity. The logo colors were used to create the website and brand identity. We used bright, welcoming colors to convey a sense of childlike playfulness throughout the site. Keeping the site user-friendly while staying faithful to the Stretch-n- Grow idea.
Results
Lisa’s brand was created when the project was completed, and she had a beautifully designed bespoke website that was fully responsive, as well as a developing small business. After it was created, the site offered Lisa with a platform to grow as a fitness instructor and reach out to new clients and customers. We maintained a childish friendliness throughout, which was critical to Lisa’s brand because she deals with children. The site provided Lisa with a platform to flourish as a fitness instructor and reach out to new clients and customers once it was launched. She was overjoyed with the final outcome of her website. Giving Lisa a well-designed and responsive website that aided in the growth of her small business. assisting our client in the development of their brand and design for their needs was essential to the project’s success.
